Focus

East & Partners Pty Ltd is an Asia Pacific company. Our work in Australia and Asia is vital to the success of our company, while for other firms this region may not be their sole focal point.

Local

Certain firms obtain work in this region because of their global client relationships. East & Partners relies solely on the quality of our work.

Methodology

While almost all of East's research work is done face-to-face and by telephone, we seldom come across other research firms among our research targets whether in Australia or Asia. East never asks its client banks for customer lists to pad out its multiclient research - we decide the enterprises interviewed based on good practice sample framing and coverage - and run the risk of results being manipulated by inappropriate interviewee selection.

Data Gathering

We understand that many research firms collect their information via email, post and fax, similar to conducting readership polls. This is a type of methodology that lends itself to manipulation and abuse. East & Partners focuses on delivering in-depth analysis to our clients by collecting data through detailed interviews conducted by bank industry experienced interviewers.

Corporate & Business Relationships

We assign our same interviewers to conduct interviews with the same customers for our regular research subscription services. With this arrangement, we believe our interviewers know the customers better, and therefore able to obtain "deeper" information in the interviews.

Bullet Proof Market Data

While many firms spend efforts on individual ratings, such as "Best Asian Fixed Income Salesperson", East & Partners focuses on the customer-to-bank relationship as an institutional one, not flavoured by personalities. We know that many corporates are unwilling to rate individuals within their banking relationships and flavour their responses accordingly.

Transparency

While results of certain firms can only be used for internal purposes and not for public application, all the results of East & Partners research programs can be used (with our prior consent) in the wider community, as we are comfortable in substantiating our results under any circumstances.

Value

While results of many research firms are used by and large for promotional purposes, we believe that the integrity of our data collection and the standard of our analytical work enable our clients to use our results for practical purposes such as improving market share/share of wallet, customer retention, new business development, understanding and acting on competitive positioning, planning and strategy formulation, relationship management platform enhancement, distribution and channel improvement, amongst many others.

These principles drive the firm's market intelligence and data gathering programs and represent the "open books" approach we have to this work. They deliver significant benefits to our clients.